Online Rebrand

swatchbook influence

Computer monitor displaying a website with a cityscape image and the text 'Where will you put your accent?'

With the launch of the new swatchbook design and concept, we also needed to refresh the Accent Opaque homepage, newsletter, and social media presence.

The updated design incorporates more hand-drawn elements, reinforcing the idea of “putting your own accent on.” On the homepage, these illustrations animate as you scroll, eventually revealing an image of Beale Street—an iconic destination near Accent’s headquarters in Nashville, Tennessee.

Multiple electronic devices showing promotional content for Accent, a brand of swatchbook and branding tools, with a red background.
Computer monitor displaying a website with a cityscape background and the text 'Where will you put your accent?'
Computer monitor displaying a website with a cityscape graphic and the text 'Accent: Where will you put your accent?' on a blue background.
Accent® Opaque Social Redesign

Take a look at some other work…

Forest State

Mini Mag

Desk Pack